Social House, Inc. | Media Analyst
Part-Time Contract (up to 80 hours per month) to Potential Full-Time, Remote
Overview
Social House, Inc.® is an award-winning Digital Growth Agency, driven to strategically transform brands via elevated content, influencers, and paid media. We go beyond traditional social media and paid advertising, by tapping into cultural conversations with strategies designed to be both creative and measurable. Our methodology is rooted in our TriVision Approach which bridges Strategy, Content, and Paid Media to produce agile, original, and even unconventional narratives that resonate and inspire.
Job Description
Working remotely from home, you will work closely with the Media and Strategy teams to understand what is happening on our clients’ digital Paid Media channels (Social, Google, AMS, etc.), Organic Social channels (Instagram, Facebook, Pinterest, TikTok, etc.), and general marketing/advertising expertise to draw keen insights on all objectives and performance metrics and propose recommendations on how to improve upon and evolve our strategies for success. In a nutshell, you’re a knowledge center in terms of understanding Paid Media and Organic Social Media metrics.
Responsibilities
The following is a summary of general job responsibilities, this summary is not all-inclusive and may be broadened or changed to meet changing business needs.
As a Media Analyst at Social House, Inc., this is what you would own:
Quantitative and qualitative data reporting and analysis across both the Organic and Paid Media landscape for multiple brands.
The Specifics:
- Paid Social Top of Funnel - landscape, trends, audiences, targeting/segmentation, creative and copy knowledge, data, reporting
- Paid Social Conversions - landscape, trends, audiences, targeting/segmentation, creative and copy knowledge, data, events and tracking, reporting
- Paid Search - keyword strategies, conversion strategies, data, reporting
- Paid Google Suite (Display, YouTube, Shop Ads) - keyword strategies, conversion strategies, creative and copy knowledge, data, reporting
- Organic Social reporting - landscape, content strategies, platform strategies, sentiment, creative and copy knowledge, data, reporting
- Paid Media Audits - past performance, insights for future activity
- Organic Brand Audits - data, creative insights, sentiment, and audience insights
- Paid and Organic Competitive Audits
These would give you bonus points:
- Programmatic - landscape, data, reporting
- CTV - landscape, data, reporting
As a Media Analyst at Social House, Inc., this is what you would contribute to:
- Helping to guide all content and strategy decisions based on the performance analytics you present to the team.
- Providing clients with key insights and analysis that tells them the story of their numbers rather than just showing them data.
- Your abilities to relate the data to business goals will allow that information to further engage and encourage actions from our audiences, thus increasing growth and profitability.
- Always discerning the “why” for performance changes.
- Helping to build the data strategy for Social House, Inc. by making recommendations on how to better structure campaigns and offerings to develop a large and valuable data pool for all activity.
As a Media Analyst at Social House, Inc., this is what you will learn:
- Knowledge of the interconnectivity and importance between data reporting, strategy, creative and paid media.
- Innovative methods to make data reporting the impetus of ideation and consumer psychology.
As a Media Analyst at Social House, Inc., this is what you will teach:
- You will teach your colleagues and our clients why change and optimization needs to occur in order to move the needle.
- You will create a roadmap system and document that outlines how reporting should and will be done at the agency.
Requirements
As a Media Analyst at Social House, Inc., this is what you are like:
- Detail oriented and highly accurate in delivery
- Confident and highly effective oral and written communicator who can distill technical and marketing lingo into understandable, actionable takeaways
- Knowledgeable data-driven analytical marketer with a firm grasp of business and media KPIs — and the ability to make recommendations to improve performance
- A great multi-tasker with excellent organization skills
- Proactive, resourceful, and inquisitive; desire to learn more and expand skills
- Professional, fun, and a great team player
As a Media Analyst at Social House, Inc., this is what you have under your belt:
- Over 4 years of data analysis background
- Agency-side social analytics experience working with brand pages with millions of fans
- Advanced Excel techniques such as lookups, pivot tables and custom scripting
- Experience in creating, defining, and maintaining Paid Media dashboards using Google Docs, public APIs, Excel macros or other methods and presenting to senior management
- Advanced knowledge of Meta Ads Manager, Google Ads Platform (Search, Display, Discovery, YouTube), Social Ads Platforms (LinkedIn, Twitter, TikTok, Snapchat, etc.), Amazon Advertising
- Intermediate knowledge of Programmatic Display and OLV/CTV
- Intermediate knowledge of website event tagging and tracking, including the Meta Pixel, TikTok Pixel and Google Tag Manager
Additional Information
- Reports to: Media Director
- Experience: Mid-Level
- Functions: Social, Search, Analytics and Reporting
- Growth: Analyst III
- IC to Full Time
- Industries: Marketing and Advertising – Tech, Finance, Fashion, Beauty, and Lifestyle
Expectations
WITHIN 1 MONTH, THIS PERSON WILL:
- Be introduced to the Strategy, Creative, Client Relations and Paid Media teams to capture a holistic understanding of Social House, Inc. and our methodology and values
- Learn specific systems and technologies that Social House, Inc. utilizes
- Collaborate with Client Services to download on client needs and what we have been scoped to provide as it relates to reporting
- Meet with each team member to understand their knowledge in the realm of reporting and figure out ways to arm them with the data needed to succeed.
- Coordinate plans to take over reporting and analysis responsibilities with the Media and Strategy Directors
WITHIN 3 MONTHS, THIS PERSON WILL:
- Review and optimize existing reporting workflow at the agency
- Take ownership of reporting and competitive audits for all clients
- Provide internal weekly updates, challenges and wins, across all accounts in terms of performance across channels
WITHIN 6 MONTHS, THIS PERSON WILL:
- Develop a workflow of reporting that is templatized, smooth and easy to execute
- Provide recommendations for software reporting upgrades and/or new software technologies
- Participate in client meetings as a contributor
- Provide internal next steps for implementing improvements month-over-month by client
- Lead client meetings in reporting and analytics
WITHIN 12 MONTHS, THIS PERSON WILL:
- Own all aspects of analytics and reporting related tasks, projects, and functions from a management perspective
- Participate in regular strategy meetings to develop and establish new initiatives and goals for the calendar year
- Be directly responsible for ongoing client growth recommendations based on data analysis
- Manage a direct report who will assist them with all aspects of reporting (pending company performance).
