A leading employer in the online education space, headquartered in the DC metro area, is looking for a remote Email Content Marketing Coordinator for an immediatecontract opportunity. This role is able to be fully remote but must work EST hours.
Email Content Marketing Coordinator Responsibilities:
- Develop and execute personalized email and SMS campaigns for lead nurturing, engagement, and business objectives
- Candidate will be responsible for managing the marketing calendar, content, segmentation, A/B testing, personalization, deployment, reporting, and postmortem analysis
- Validate data within Salesforce Marketing Cloud journeys and SMS sends to ensure the right communication is reaching the intended audience
- Conduct postmortem analyses and identify improvement opportunities
- Actively participate in requirements gathering, testing, personalization, A/B testing, and validation, while avoiding redundant outreach
- Uphold best-in-class standards for email and SMS campaigns, ensuring compliance with CAN SPAM and TCPA
- Analyze data for campaign performance optimization, including list segmentation
- Collaborate with Business teams for Marketing strategy execution using SFMC
- Maintain documentation of processes and newly learned features as this is a new and growing group
- Communicate project concepts and outcomes to the Director of Admissions Marketing clearly
Email Content Marketing Coordinator Requirements:
- Bachelor's degree
- 3+ years of progressive email marketing experience
- Minimum of 2 years recent Salesforce Marketing Cloud experience creating and deploying highly personalized emails. (Basic knowledge of AMPSCRIPT and html required)
- Minimum of 1 year of Salesforce CRM experience (Classic or Lightening)
- Strong data management and list segmentation experience using data extensions
- Proven success in meeting deadlines, creative problem-solving, effective time, and project management, and implementing user-friendly processes
- A documented history of successfully driving email campaigns to completion independently without external agency support
- Strong proofreading and copywriting skills are essential to be successful in this role
About Profiles
An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation.
Have you considered a contract position? Profiles offers the following benefits: competitive salary; 401(k) plan; weekly paycheck and bonus pay; health, vision and dental insurance; online software and soft skill training.
New job opportunities are listed daily – www.careerprofiles.com.
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