Creative Strategist/Video Editor

Work Shift: PHT timezone, Flexible hours from 9-5 to 10-6 to 11-7 to 12-8, as long as the work gets done.

Working Hours: 40 hours per week/Full-time

Job Description:

We are seeking a versatile, self-sufficient, and experienced Creative Strategist & Video Editor to join an Australian e-commerce brand. In this role, you will be responsible for ideating, scripting, and editing high-performance video ads for our e-commerce clients. You should be able to work independently, stay on top of current trends in digital advertising, and produce creative content that drives results.

The ideal candidate will have a strong background in e-commerce ad production and should be capable of producing high-quality content that meets or exceeds the performance of our current top-performing video ads.

Key Responsibilities:

• Develop creative concepts and strategies for direct-response video ads for Facebook, Instagram, and other social media platforms.
• Conduct research on e-commerce trends, consumer behaviors, and competitor activity to inform creative direction.
• Collaborate with the team to align on brand voice, campaign objectives, and ad goals.
• Script, shoot, and edit engaging short-form videos optimized for performance on Facebook and Instagram ads.
• Utilize various video formats, including UGC-style, product-focused, and lifestyle shots, while ensuring the videos align with the brand’s messaging.
• Create compelling call-to-action sequences that drive conversions.
• Perform video optimization for different ad placements and audience segments.
• Own and execute projects from concept to delivery with minimal oversight.
• Analyze performance data to identify trends and optimize future ad creatives.
• Test and iterate on video creatives based on campaign performance and A/B testing results.
• Stay up-to-date with the latest trends in social media marketing, video production, and e-commerce advertising.
• Continuously experiment with new video formats, techniques, and creative trends to keep campaigns fresh and impactful.

• Proven experience in video production, specifically for e-commerce direct-response Facebook/Instagram ads.
• Advanced proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, After Effects, etc.).
• Strong understanding of Facebook/Instagram ad formats, performance metrics, and best practices for direct-response ads.
• Familiarity with AI tools like Claude and ChatGPT for content creation and ideation.
• Creative flair with a keen eye for design, storytelling, and video pacing.
• Ability to independently manage projects, timelines, and deliverables in a fast-paced environment.
• Strong communication skills and the ability to collaborate remotely with team members.
• Demonstrated ability to take creative direction and run with it, generating results-oriented video content.
• Self-motivated and able to execute with minimal supervision.
• A strong grasp of current trends in video marketing, pop culture, and social media behaviors, particularly within e-commerce.
• Knowledge of the e-commerce landscape and what drives sales across various product categories is a plus.

Preferred:

• Experience in scriptwriting or storyboarding for e-commerce video ads.
• Previous experience working with e-commerce brands or agencies is highly preferred.
• Ability to work with data-driven insights and tweak videos for maximum performance.