DescriptionJob Title: Visual Creator
Location: Remote
Work Shift: Eastern Standard Time
Working Hours: 40 hours per week/Full-Time (flexible schedule with 4–5 hours US EST overlap; must work weekends during peak seasons)
Job Description:
The Visual Creator will own both video editing and graphic design deliverables across our client’s paid ads, brand campaigns, and digital content.
Responsibilities include:
- Creating short-form video ads (15–40 seconds) based on campaign briefs, using product b-roll, lifestyle footage, and motion copy overlays
- Design visually compelling static ads and graphics for use across paid social media, email marketing, landing pages, and other digital platforms
- Edit short-form video advertisements, incorporating best practices in pacing, captions, and visual storytelling for performance marketing
- Interpret marketing briefs and translate key messaging into effective visual content
- Collaborate with internal teams (e.g., Marketing, Product) to ensure alignment on creative objectives and timelines
- Ensure brand consistency across all creatives, adhering to various licensed IP and character style guides.
- Stay informed of emerging creative trends, tools, and platform requirements (e.g., Meta, TikTok). Conduct competitor research to identify trends, creative strategies, and design inspiration.
- Manage multiple creative projects simultaneously, ensuring timely and high-quality delivery
Minimum Monthly Output Expectation:
- 30 ad concepts × 3 variations = 90 creative deliverables per month
- A mix of video edits, static designs, and hybrids, distributed based on ad type
- This also includes formatting and light variation adjustments per platform
- Landing Pages, Web Banners when needed
Design vs. Video Editing Workload
- 60% Video Editing
- Focused on dynamic product showcases, nostalgic storytelling, and motion-first creative
- 40% Graphic Design
- Includes static Meta ads, carousel slides, thumbnails,
- web assets (landing pages + banners) when needed.
This ratio is adaptable depending on the campaign mix each month.
Key Tools or Platforms Required
Video:
- Adobe Premiere Pro (core)
- CapCut (for UGC-style speed + vertical formats)
- After Effects (for motion graphics/text transitions)
Design:
- Adobe Photoshop + Illustrator (core static ad work)
- Figma (for layout mockups, web visuals, and collaborative work)
- Canva (optional — for quick resizes or template-based variants)
Requirements - Minimum of 3–5 years of professional experience in graphic design and video editing, preferably within a digital marketing or e-commerce environment
- Proficiency in industry-standard tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), and Figma
- Strong understanding of visual storytelling and design principles tailored for digital ad performance
- Excellent attention to detail, organizational skills, and the ability to respond well to feedback
- Demonstrated ability to work autonomously in a fast-paced, deadline-driven environment
- Experience in e-commerce or direct-to-consumer brands
- Familiarity with paid media platforms and understanding of ad performance metrics
- Basic knowledge of motion graphics or animation is an asset